Squishable Logos & Branding

Over my tenure at Squishable, I’ve guided the direction of the brand’s visuals. By using bright illustration, textural photography, and the bubbly characters of the plush, I steered the branding to reflect the product’s high-quality, uniqueness, and emotional and sensory appeal. Squishable has become the preeminent US-based luxury plush brand in the market since.

I’ve also designed many logos and small branding projects for its product lines and digital campaigns! Below is a showcase of work that has been printed and gone to market.

Most projects were created with the support of the Squishable Art Department, and contributing designers are noted when my role involved creative direction in addition to direct production.